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Making of a Positioning Interview
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CLIENTS

GROUP 1 – PUBLIC CORPORATIONS

Large public companies in Switzerland, Germany and Austria are using our filmed CEO portraits to pro-actively manage their CEO’s reputation for their many audiences. We normally work for the head of corporate marketing and communications.

GROUP 2 – INVESTMENT BANKERS, M&A SPECIALISTS, PR CONSULTANTS

Investment bankers, M&A specialists and external PR consultants use our expertise as an integral element in their PR plans to announce a deal. The POSITIONING INTERVIEW™ with a CEO is helpful in announcing or rejecting a bid for example.

GROUP 3 – HEADHUNTERS

Headhunters use us to promote a CEO for a new position, for a leading role in a merger or for an important new board room assignment through web-based video as innovative medium.

GROUP 4 – EVENT ORGANIZATIONS

CEOs gather at conferences and make important presentations. We film short interview-type summaries of these presentations and provide them as CD-ROM or online conference documentation to the event organizer.

GROUP 5 – NEWS CHANNELS

Newswires, TV networks and other channels use our content to distribute it to a certain audience. We can also co-create certain projects about CEOs.

GROUP 6 – JOURNALISTS

Journalists use us as a second source to solidify a picture about a specific CEO they are reporting on.

GROUP 7 – ONLINE JOURNALS OR BLOGS

Online journals need multimedia content which we provide in co-operation with our client, the corporation.
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