POSITIONING INTERVIEW™
6 AREAS
POLARITY TRIANGLE
USE CASES
FAQ
FREQUENTLY ASKED QUESTIONS
What is a POSITIONING INTERVIEW™?
Who is the audience?
What is the difference between journalist interviews and POSITIONING INTERVIEWS™?
Why is it important not (always) to be the object of a press interview?
Why is it important to take a position anyway?
Who qualifies for a POSITIONING INTERVIEW™?
Who needs it?
What are the types of questions being asked?
When is a POSITIONING INTERVIEW™ being done?
How long is a POSITIONING INTERVIEW™?
What is the setup?
How many people are involved?
How long does it take to do the recording?
How does one prepare for a POSITIONING INTERVIEW™?
What are the cost?
How can the company control the resulting video?
How is it distributed?
Where can it be seen?
What are the legal aspects?
Does is replace any of the traditional public relations tools?
Why have POSITIONING INTERVIEWS™ not existed until now?
Why add another complex element to the quarterly reporting process?
What are the quality criteria for a POSITIONING INTERVIEW™?
What about different languages?
Is it useful?
When is a POSITIONING INTERVIEW™ NOT the right thing to do?
POSITIONING INTERVIEW™
FAQ
