The press release is still a good medium for pro-active communications of a company's key messages. But: reading habits have changed and multi-media gadgets become ubiquitous.
The public relations and investor relations process is about to adjust to new types of reception within their audiences. Some companies experiment with corporate weblogs, for example.
We favor video since audiences receive 70% of a message via body language, 20% through voice and just 10% content, according to research from theater classes at Schauspiel Hannover/Gemany. A CEOs position should be made visible, a natural fit. |
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