POLARITY TRIANGLE

Although interviews are generally more interesting for an audience than a descriptive text, interviews can still fall short for an audience. One reason is due to interviewers being either too aggressive or too friendly. In addition, the information given is often neither deep nor detailed enough to create credibility. Due to the limited time and the multitude of questions, information comes without context. The personality of the interviewee does not become clear, distinctive and understandable.

Authors Matthias Varga von Kibéd and Insa Sparrer developed a communications triangle called „Glaubenspolaritätenaufstellung“ which we adapted for our interviews in order to portray the CEO in the most authentic way possible. If a piece of information is given in return to a question of the interviewer, both parties jointly develop a dialogue to embed the information into a context and to subsequently generate trust. Only then is the result satisfying for the audience and will be remembered.

This method is neither aggressive nor does it apply false make-up to any statement.