POSITIONING INTERVIEW™ DEFINITION

5 to 15 minutes video
Recurring process
Protected environment
Fair representation
Content control
Multi-media
Global distribution
Polarity-based positioning
to optimize results

A POSITIONING INTERVIEW™ is between 5 and 15 minutes in length (after editing). To create a maximum of professionalism and comfort for the CEO, we suggest setting up the project as a recurring process in a protected environment with the same participants. We guarantee a fair and neutral representation of the CEO’s position and will control the final results with the PR team. To optimize results, we use an interview methodology take off grounded in. Should read which is founded on Matthias de Varga’s work on organizational communications theory,* we call it 'POLARITY TRIANGLE'. Our commitment to online video enables us to distribute the POSITIONING INTERVIEW™ worldwide in a very short time with maximum impact to a specific/particular audience for a predefined life-time.

TARGET GROUP

For more information on the target group look at OUR CLIENTS.

REFERENCES

We provide references upon request. You can find some examples in the section TV + MEDIA.