USE CASES

CEO CYCLICAL

CEOs use POSITIONING INTERVIEWS™ to communicate internally the progress of a strategic initiative in regular time frames.
Advantages:

generates a lot of attention
adds credibility
can be archived for re-use at strategy conferences
debriefing tool after the initiative has been completed

Quarterly results announcements are communicated via POSITIONING INTERVIEWS™.
Advantages:

people pay more attention
numbers are explained and embedded in people's minds
each audience receives the same consistent message
the CEO can communicate a plea, outlook and commitment for the months ahead

Greetings by POSITIONING INTERVIEW™ are a nice means to bridge cultural and time gaps. For example the Chinese New Year can be used to greet Asian employees in a way that plays to their rituals.

As individual investor roadshows gain an online following, the interview with the CEO communicates the company‘s results highlights and outlook to the investment community.
Advantages:

one voice
pre-recorded
sharp and focused