USE CASES

CEO ON DEMAND

The response to a bid is normally given in POSITIONING INTERVIEW™ in the English speaking investment community. In Western Europe the methods gain followers, too.
Advantages:

fast and direct
one voice
maximum global distribution

Acquisition are communicated after the deal is completed to the existing employees by POSITIONING INTERVIEW™.
Advantages:

immediate
reduces fear and uncertainty
global same-time distribution
reduces speculation and rumors

Restructuring programs are internally announced via POSITIONING INTERVIEW™ to employees.
Advantages:

reduces fear and uncertainty
one voice
CEO stands in for his strategy visibly
helps to rebuild trust

CEOs use POSITIONING INTERVIEWS™ to welcome new employees right after an acquisition.
Advantages:

fast and direct
demonstrates involvement
the first impression is the one that lasts

Introduction of new management via POSITIONING INTERVIEW™ is a gesture of courtesy to employees and the new managers.
Advantages:

demonstrates the prominence of the new entries
makes co-operation visible
helps people to understand who is who
shake-hands instead of anonymous email