These films paint a dark black picture of the top management. Company leaders don't spend a second to think about their firms or their employees. If a discussion makes a CEO nervous he simply evades in a helicopter (Alec Baldwin as JackMcCallister in Fun ...) or crashes furniture with a golf club (Rainer Guldener as Lukas Mühlemann in Grounding). Strategy is being made in late night sessions and completely irrationally. Promises are broken the next day. CEOs do whatever they please in treating others (yelling and shouting or scheming against one another). CEOs take time off as they like and disappear in large black limousines.
Marcel Ospel from UBS, who in "Grounding" is made responsible for the bankruptcy of Swissair lost his nerve and reacted in public. "Now I speak out" read the cover on January 28 in Switzerland's tabloid "Blick". Ospel acknowledged he had not watched the film. |
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According to Daniel Künstle, head of the reputation research firm Commslab, these films do not change the existing long-term CEO's reputation in a significant way. Especially, if its spin obviously contradicts a current situation of legal charges against many of the Swissair top management but not UBS or its chairman Marcel Ospel. Künstle, who is analyzing CEO and companies reputation since 1997, believes that "Ospel's mistake was to actually react to the provocation.
Moral driven patterns are what some film directors' want. Mission accomplished? Researcher Künstle doubts.
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