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Dr. rer. nat. Angela Merkel
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13.4.06 (smz) - Merkel's style to inspire business leaders

  • Position: She faces the public with a simple setup. In Washington she walked to the White House for her first official meeting with George W. Bush instead of using a limousine for a distance of about 200 meters. On many photographs her feet are firmly planted on the ground, her arms hanging down. No handbag, no attaché case, nothing. This behavior needs self-confidence, but Merkel is not the least bit self-centered. Even "News from Russia" comments positively that "where Schroeder favored personality-driven diplomacy that brought close ties with France and Russia, Merkel promises a more balanced approach that puts German interests firmly before friendship."

How this style translates into the business world, was demonstrated by Dr. Hubertus Erlen on March 24, when he announced on n-TV that Schering AG was to accept the offer of Bayer AG. In not more than 10 minutes he
described the facts, including the rationale of the deal, the ownership structure and legal side, employee questions, strategic impact and key negotiation points, such as the question of headquarters.

Some analysts argue that style is not instrumental to create results. I am not sure. Ralf Neukirch from German weekly "Der Spiegel" notes: "There is reason to believe that Merkel will change the country more than most of her predecessors in the chancellery." Business leaders will benefit from Merkel's style elements.

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