"Imagine there is an emergency in a chemical plant, the TV crowd comes and films all the smoke and chaos, - when you as a manager get in front of the camera distracted and unnerved, you have already lost," says Uli Schmidt, owner and general Manager of GO-Film in Munich/Germany who has extensive experience in working in front and behind the camera himself. Schmidt explains that even in this awkward situation any manager has the right to stop the filming and to position himself against the right background, set his tie straight and concentrate.
Some people - mainly CEOs - have no choice but to appear in front of TV and video cameras. It is part of their job. As online video and video-conferencing becomes more popular, the probability of a sudden confrontation with a camera is increasing. Here are some tips that we |
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have collected from our work, but also from the professionals we co-operate with:
Setup: A naked, bright-white studio is best for the camera, but the hardest of situations for you. If you feel uncomfortable, it becomes visible. On the other hand, your favorite relaxer at the fireplace is worst for the camera and makes you look terrible. My personal preference is a terrace with plants and trees, where you stand upright and talk to someone. Most hotels offer a hidden corner with two armchairs and possibilities to increase the light. Here you can sit and talk during the filming, and this will look quite natural. In all cases a quiet environment is important, sometimes hard to find, even a waiter who brings fresh water can be disturbing. |
