others seek to find their weak points, and both models serve their purpose: they sell.
What are typical CEO mistakes?
In this economic context, what mistakes do CEOs make? Here is a list, compiled by Bruno Affentranger, deputy editor-in-chief of Switzerland's business weekly, Cash magazine:- Attack: Some CEOs think that attacking the media is a strategy that works. It does not. The media will always win. When a CEO just recently complained that he was being chased by the media in an almost inhuman way, people behind the scenes laughed. A few weeks later, he has simply disappeared from the screens.
- Playing the victim: not the least better. If a CEO describes how he/she suffers from too much public
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attention, if he/she makes a pledge to leave her loved-ones out of the public eye, he/she has lost too. Anyone can remember the time when that particular person was so eager to get media attention. Now she pays the price. - Being silent: Perhaps the most dangerous mistake of all possible mistakes. Today, silence creates suspicion. If a CEO does not master the art of saying nothing by appearing in public, he/she is in danger. This ability is a truly essential means to maintain trust levels high all the time, especially in times of crisis or looming crisis. A loss of trust cannot be regained through non-communication. If a CEO remains silent amongst merger speculation and does not present himself in the driver's seat, he may not survive.
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